You’ve got the goods — so spread the word. Our exclusive advertising & marketing programs are designed to help you reach your target audience with strategic and effective messaging. It’s a simple two-part system: advertising brings customers into the store, while our innovative approach to marketing drives them to the cash register. And once your customers find out how great you are, they’re likely to come back again and again and again…

Talk to your audience.
Utilize our professional advertising materials to entice customers to walk through your doors. From ready-to-go direct mail campaigns to radio & TV spots to press releases, we provide you with the tools you need to invite consumers into your store. Choose the ads you want from our generous Co-op advertising program and simply personalize them to include your store information. All materials are available online and on CD — it’s inexpensive and easy. Plus, for your convenience, BioGuard employs a third party claims agent — which means easier processing and faster reimbursement for you. It’s that easy.

Here are the ways you can reach your audience:

• Direct Mail – Three different direct mail programs to choose from.
  
• Newspaper – highlight hot products, easy pool & spa care, and more! Ad slicks are ready to go — or build your own on the dealer Extranet.
  
• Radio – :30 & :60 radio scripts are available for local station to air.
  
• TV – :30 TV spot available for local markets.
  
• Billboard – art for traffic-stopping outdoor advertising.
  
• Newsletter articles – stay in customers’ minds with regular e-newsletter mailings.
  
• Press Releases – for free publicity, fill in the blanks and contact your local newspaper.
  
• Vehicle Graphics – reach more customers on the streets with 4-color oversized graphics for vans and trucks.
  
• Internet Super Pages Directory – GTE Internet Yellow Pages directs customers to your store.
  
• Consumer Website and Dealer Locater – BioGuard® & SpaGuard® websites include a section a steer customers right to your door.
  
• National Advertising – paid-for print ads placed in a variety of areas, from consumer publications to :30 Weather Channel TV spots that include personalized Dealer tags for your area.
  
• Specialty Items/Wearables – keep your name and BioGuard brand in the public eye.

Catch your customers’ attention.
More than just making your store attractive, our innovative marketing programs present appealing, lifestyle-enhancing products in a tempting way that customers will buy. With programs like Backyard Essentials™ (which offers customers a complete selection of outdoor-related products) and Store-within-a-Store (SWAS), we help you present products in a strategic way that drives sales.

• Annual program supplies: product displays, banners, frame inserts and posters for a nominal fee.
  
• Merchandising elements highlight new products and promotions and act as “silent salespeople” to increase impulse sales.
  
• Backyard Essentials Magazine is a brand new, glossy magazine — developed exclusively for BioGuard — that features Backyard Essentials-related articles, ads and information targeting consumers beyond the pool & spa. More than 2 million homes nationwide will receive this magazine — what a great way to generate interest in your store.
  
• SWAS is a well-planned assortment of colorful signage, displays and a water testing area that differentiate the BioGuard brand from all other products — bringing a distinct identity and image to your store.