It’s not “who you know” — but what you know that counts. That’s why we provide you with valuable opportunities to sharpen your skills and stay on top of your game. Product knowledge. Business acumen. Problem-solving solutions. These are just a few of the many tools you’ll acquire through exclusive training, classes and programs. And just think: the more you know, the better you’ll be able to assist your customers — which translates into customer satisfaction and repeat business.

• Dealer Mart is our annual event that draws over 1,000 people for essential education and information. This is your chance to network with other dealers, exchange information and learn from one another. Dealer Mart also provides the opportunity to complete your early buys (ordering products for your store ahead of schedule) and place orders for advertising and merchandising materials. Complete a year’s worth of planning in just four days!
  
• ChemPlus is an exclusive, two-day education course presented free to dealers at regional schools throughout the country. And unlike your high school chemistry class, these classes won’t bore you to tears. In fact, you’ll only be exposed to subjects that are pertinent to your success.
  
• On-Line training programs are a curriculum where your employees can learn at their own pace. From pool & spa basics to more advanced business topics, your employees can begin training at any time — regardless of their start date.
  
• Yet another exclusive feature is our Dealer Development Manager (DDM). Your DDM will act as a resource for your business by conducting in-store trainings, helping to develop strategic plans, and generally working to turn employees into professionals.