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Dealer Testimonials:

Dan Weisheit, Summer Breeze Pool Supply, Fayetteville GA

Hi, my name is Dan Weisheit and when I got into the pool business, I kind of went off the deep end. It all started about eight years ago. I was working in the computer field and making a decent living but something was missing. Now, I consider myself more of a people person than a gear head, so I decided to get my feet wet in the pool business. I noticed Fayetteville didn't really have any BioGuard® presence. So instead of opening one store, I opened two at the same time. BioGuard got me started, helped with a product knowledge, industry education and the store locations. Now that's what I call customer support.

When I joined the BioGuard family, I received more than just pool chemicals. I got the kind of educational support that helped grow my business. I send all my employees to Chem College and they come back with not only the basic understanding of pool chemistry but they are exposed to every product and new technology in the field. There's no other way to keep up with the vast array of the BioGuard product line without attending these educational classes. A more informed employee leads to a more informed pool customer, which leads to greater customer loyalty and long term profit.

BioGuard does more for my business than fill my shelves with product. Thanks to ALEX, I can spend less time working the water testing program and more time on my customer. Now I can talk to my customers while the water is being tested and help diagnose the problem they are experiencing.

BioGuard Co-op program is an easy way to promote seasonal deals with useful tools like direct mail post cards, customized radio and brochures. And don't forget BioGuard's Dealer Mart. Once a year, I attend seminars, learn about new products, discover new trends and catch up with some old friends.

Thanks to BioGuard my future looks bright. I just opened another store and have started our initial entry to spa sales. It's new territory for me and I'm ready for the next challenge. No one has done more for my business than BioGuard. They continually support my efforts with marketing materials, a competent sales force and customer service that help me keep doing what I love.


Todd Visser, Zagers Pool & Supply, Jamestown MI

Hi, I'm Todd Visser and I guess you could say my love affair with the pool business started when I was fifteen. I had a part-time summer job at Zagers Pool & Supply and it sure beat bagging groceries at the supermarket. I continued working there every summer all through college. When I graduated, I quickly found myself back at Zagers. Things were going well, until the owner decided to retire. Since I loved this business, I took the next logical step. I teamed up with a business partner, Ryan Miedema, and bought the store.

I'm not just the owner of a pool supply store. I'm a dream maker. And I consider the backyard my empty canvas. This job allows me to be creative. And thanks to BioGuard, I have more time to do so. I¹ve been with BioGuard since the early nineties. Now, my chemicals are streamlined. It¹s much easier to track inventory and I have a better understanding of my product.

Now my business was really starting to pick up. It was doing so well, that in 2001, Ryan and I expanded and remodeled both stores. We installed a SWAS unit in both stores (SWAS, or store within a store, is a complete merchandising system that helps organize and market my inventory) and appreciate how they¹ve helped us sell.

BioGuard is so much more than a chemical company. They provide marketing and merchandising material and user-friendly technology that sells itself. What's more, I send my employees to Chem College and they learn everything there is to know about this business. Who ever heard of a chemical company doing all that?

Questions? Contact us:
BioGuard
800.859.SWIM